HONDA VISION 2030
UX DESIGNER
Led a team of 5 designers through a year-long research project sponsored by Honda R&D Americas Inc. at ArtCenter College of Design. Intellectual Property sold to Honda, hence the details are sparse
Project Brief
"DESIGN AN IN-VEHICLE EXPERIENCE FOR
MILLENIAL WOMEN IN THE YEAR 2030"
Key Insight
Luxury is having a support system that empowers & enables millennial women to mediate through their lives.
Conducted ethnographic research to understand target users' mental models and needs and trend research to understand the future landscape.
Designed discussion guides & conducted structured interviews with 15 participants. Synthesized the research by developing affinity maps & Generated multiple insights.
Developed persona, core values, and use cases to showcase concept ideas through storyboarding. Designed signature features that addressed the needs, desires & pain points.
A number of Use Cases were developed from the core values and research insights as can be seen in the adjacent image. The storyboards developed from the UseCases helped in identifying enabling features.
Use Case
Rachel is on her way to deliver a TED Talk. Her Honda helps her prep on the while on the way to the event.
Based on the high-level package of the ‘Organism’ concept, Human Factors and Ergonomic Studies were conducted to identify the most appropriate seating layout and ingress/egress situations for different modes and scenarios as identified in the storyboards.
Ergonomic Studies involved using Alias and a lot of roleplaying in order to put ourselves in the shoes of the persona and design with empathy.
